"Oi – It's Your Choice" includes three community service announcements to be broadcast on television and posted across social media.

Police Minister Jo-Ann Miller said each video put the viewer in the shoes of someone confronted by an escalating violent situation.

"The videos show three scenarios tailored to a different perspective – a perpetrator of violence, a victim of violence and a bystander to violence," she said.

"We're hoping that each clip will highlight to Queenslanders that they face an important choice every time they're confronted with violence. You can choose to continue down a destructive path or you can take every possible step to de-escalate the situation."

The campaign was launched at the Redcliffe Dolphins Leagues Club, home turf of former Broncos and Queensland player Civionceva.

Now an NRL community ambassador, the former prop forward said he was blown away by the opportunity to be a positive influence, particularly for young people.

"Hopefully we'll send a really clear message to Queenslanders that if they are in a situation that's escalating they know they can use a few choice words to make people realise there's a decision here that has to be made," he said.

"It's empowering everyone to make sure they're in control of making a decision that's going to end safely."

Police Commissioner Ian Stewart said assaults and anti-social behaviour could be prevented.

"We spend a significant amount of time and resources every year investigating assault complaints across Queensland, so anything we can do to reduce the number of times police are called as a result of a fight or altercation has my support," Commissioner Stewart said.

"I want to thank the officers of the Moreton District for their hard work in developing this campaign. I think the message is spot on, and it goes to show the kind of proactive work our local officers are doing to keep their communities safe."

Civionceva said when it came to acting in the commercials it was obvious he was a rugby league player.

"I had to really channel that "inner father" I guess, but luckily I didn't have too many lines to remember."