Jarryd Hayne appears to now have his own logo as he continues his bid to develop his brand on the global stage.

Those closest to the 27-year-old Australian remain coy about the JH logo that was branded on the front of a red shirt he wore to the media conference after last week's victory against the Dallas Cowboys.

However Fairfax Media understands the JH letters embroidered on the shirt, which also has the No. 38 on the back, is part of what has been described as a "Fijian falcon" design.

The JH initials are hard to make out but are in the centre of what looks like a bird with its wings out.

While Hayne is doing his best to downplay the hype surrounding his transition to the NFL as he attempts to make the roster, the former Parramatta fullback is extremely image conscious and understands the marketing and sponsorship potential available to top-flight athletes in the US.

Some of the best athletes in the world have their own logos to promote their brand, including Roger Federer, LeBron James, Tiger Woods, Kevin Durant and Tom Brady, with Hayne adding his name to the list as he begins to make an impact on the American market.

His Australian manager, Wayne Beavis, admitted his client was in the early stages of developing his brand but declined to comment when asked about it by Fairfax Media on Friday.

It has been reported that Hayne has moved to trademark his own name under the JH38 Holdings company as he looks set to capitalise on incredible interest in his fascinating story that is poised to be boosted by his likely inclusion in the San Francisco 49ers' 53-man roster on September 5.​

While there's no doubt that the interest in Hayne, which has seen unprecedented jersey sales for an undrafted rookie, is doing wonders for the value of his brand, the running back is keen to distance himself from the attention as he looks to earn his stripes and gain the respect of his teammates.

"I just keep being me. I'm not the one writing the articles," Hayne said.

"I know what I'm doing here. Know why I'm here. For me that has always been the main focus and always will be.

"I'm not thinking about [the attention]. It's not my concern. Not my job. My job here is to learn football and get up to speed as fast and as accurately as possible."

In a candid interview with Fairfax Media during Origin last year, the former Test and Origin representative gave a rare insight into his mindset about his frustrations with how far behind the NRL and Australia were when it came to assisting players to develop and promote their own brand and image.

"The NRL want to own their players' image so the players are very restricted in what they can do," Hayne said last year.

"In the NFL, because they are in the market of competing with so many sports, they want their players to take up as much of the corporate sponsorship as possible. In league, the NRL try to take the most out of it then go to the players. Well it's the players who are the ones who are attracting the corporates and the dollars.

"If the players had more ownership of their image, they'd have more responsibility ... The NRL is behind and it hasn't hit them yet. They don't understand it. We should be encouraging our top players to try and get every possible corporate sponsorship out there because we're competing against rugby, AFL, soccer and cricket."

"Sport is about the show, it's about the entertainment. The American sportsmen, they get paid to entertain. Australia has that tall poppy syndrome where if you get ahead of yourself there's always someone pulling you back down ... I'm probably one of the athletes that lair up in a game and celebrate a try. In Australia people say 'he's a show pony, he carries on'.

"Reggie [Bush] was just looking at me saying 'in America that's just standard'. He said 'If you don't celebrate a try, what, are you not passionate enough for your team'? Over here [in Australia] everyone just wants to fit in rather than stand out."