It may just be the most cringeworthy two minutes ever put on screen. It is the new trailer for David Brent: Life on the Road, the forthcoming feature in which Ricky Gervais revisits his most-loved (that is, most-loathed) comic creation, and it is every bit as awful as fans might have hoped.
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In it, the star of the BBC mockumentary series The Office revisits his old stomping ground, to a reception that might be called lukewarm if there were any evidence of warmth. There isn't.
He is once again tagged by a documentary crew, recording his every inane utterance for posteriority (that is, in a way that's guaranteed to make him look like a total arse).
We first met Brent (Gervais) in 2001, when he was the manager of the Slough branch of paper goods company Wernham Hogg. After two short seasons and a double-episode Christmas special in 2003, he struck out in pursuit of his dream – a career as a pop star.
Now he's back, as the frontman of a band called Foregone Conclusion.
"You probably know me as the star of the documentary The Office," says Brent, wearing an ill-fitting beige suit and swivelling smugly in an office chair, as he first did on our screens 15 years ago. "I'm currently a singer-songwriter. And a rep."
Cue sexist jokes, self-delusion and a distinct lack of success – the tried-and-tested Brent schtick, in other words. Oh dear.
Now he has a musical sidekick, rapper Dom Johnson, with whom Gervais/Brent cut the single and video Equality Street for the UK charity Comic Relief in 2013.
Dom is played by Ben Bailey Smith, aka Doc Brown, a musician and comedian who also appeared in an episode of Gervais' series Derek (he played the bloke working at the care facility on a community service order, who ends up rapping at the concert Derek has organised). He is also the younger brother of English novelist Zadie Smith.
"He just has me rapping about a lot of weird shit," Johnson tells the documentary crew. Cue some of the "weird shit" he is forced to sing.
"Black people aren't crazy/Black people aren't lazy/And dwarves aren't babies/You can't just pick 'em up, they got rights."
Again we say, oh dear.
David Brent: Life on the Road is released in Australia on August 25, but we're squirming in anticipation already.