Vegemite critic and rival Dick Smith cheers sale to Bega Cheese

By Patrick Hatch, Brian Robbins
Updated January 20 2017 - 1:18am, first published 12:15am
Dick Smith said he bought $250,000 of Bega Cheese shares on Thursday after it bought Vegemite.
Dick Smith said he bought $250,000 of Bega Cheese shares on Thursday after it bought Vegemite.
Mondelez's Australian vice-president Amanda Banfield and Bega Cheese executive chairman Barry Irvin. Photo: Simon Schluter
Mondelez's Australian vice-president Amanda Banfield and Bega Cheese executive chairman Barry Irvin. Photo: Simon Schluter

A deal that has returned Vegemite to Australian hands has delighted Dick Smith, the most vocal critic of the yeast spread's foreign ownership  so much that he has pumped $250,000 into the product's new owner, Bega Cheese.

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