The Daily Stormer, one of the world's most visited neo-Nazi blogs, labelled Fairfax Media "main pig filth", "Tel Aviv's attack dog" and a defender of the "Jew World Order".

The comments came after Queensland electrician and airconditioner installer Simon Hickey emerged as the site's only corporate sponsor, drawing condemnation from a Jewish civil rights organisation.

"The Brisbane Times, which is owned by the biggest fake news media organization in Australia, has attempted to pull the plug on the Daily Stormer's sole corporate sponsor: an Aussie electrician," the Daily Stormer wrote in a post published overnight.

"Fairfax Media, the owner of this bush league rag, is like Tel Aviv's attack dog. It has made a practice of seeking out and defaming anyone that opposes the Jew World Order."

Both Daily Stormer founder Andrew Anglin and Smerff Electrical owner Mr Hickey refused to answer questions about the original article, although Mr Hickey did send an email criticising the "Lamestream Media Fake News".

Mr Hickey responded to the story by accusing the author of the original article of being a "cockroach journalist", who "accept(s) money to lie to the community and push false narratives that white people are evil and their children getting raped and murdered is acceptable".

"Covering up the brutal murder of little girls jorge, so you can keep your income and cafe latte's (sic) coming is not virtue," he said.

In an email, he thanked Fairfax Media for the exposure.

"You've brought in a ton of work without me lifting a finger," he said.

"Sure we had some hysterical cuckold faggot marxists call up but only a handful.

"Decent respectable men offered us so much work we wouldn't be finished until 2019."

According to the Daily Stormer overnight: "Let's get something straight, Fairfax Media is main pig filth.

"They have gone after every patriot and nationalist that they can. It is their mission.

"It's as though (George) Soros personally awards a bonus to each Fairfax journo who makes fake news out of any righteous White person standing up to ZOG."

In addition to the Daily Stormer sponsorship, the Smerff Electrical logo appears to feature Alt-right icon Pepe the Frog wearing an SS uniform and standing in front of Auschwitz.

It was described as "one of the ugliest and most disturbing" things Anti-Defamation Commission chairman Dvir Abramovich had ever seen.

University of Technology Sydney sociology Professor Andrew Jakubowicz, himself of Jewish descent, said far-right extremists were almost indistinguishable from Muslim extremists in many ways.

"They've got the same personality profiles," he said.

"It's just an accident as to which particular bunch of extremist idealogues they actually find themselves (supporting)."

He said the goal of the neo-Nazi movement was to normalise Nazi ideologies to the point they could be included in rational debate, "rather than treated as the ravings of extremely deluded psychopaths" and this could not be allowed to happen.

Charles Sturt University history and politics lecturer Dr Troy Whitford said it was important to dispel any "mystique" surrounding the groups.

"Just because they identify with Nazism, doesn't mean they have the power and the abilities of Nazi Germany," he said.

Dr Whitford said the best way to deal with far-right extremists was not to be angry or shocked but to laugh at them.