Hayne's commitment to the club remains headline news, so much so that the New York Post ran an Associated Press report under the blazing headline: "Rugby star's NFL experiment may have ruined his career."

The cross-code star has until May to trigger a contract extension, which no longer appears a fait accompli following revelations the Titans fined him over his attitude to training over the summer. The incident resulted in Hayne's sacking from the leadership group, although he was reinstated when the players returned from their Christmas break.

Norm Black, the founder of TripADeal, spent $400,000 a year above his club sponsorship to ensure Hayne became a Titan. That sum remains on the table for next season, although Black revealed he may reconsider if "The Plane" left the holiday strip.

"He's our brand ambassador and we haven't gotten that far yet," Black told Fairfax Media.

"Obviously one of the things I'm really big on is we come from that team mentality. It would depend on where Jarryd would go. Obviously our loyalties lie with the Titans, so for us to go literally against the Titans - if Jarryd Hayne wasn't in rugby league, quite possibly, sure [we could part company].

"If he was involved in rugby league at another club, we'd probably find that quite difficult.

"That's the long and the short of that."

Black steadfastly defended Hayne against suggestions he was bad for team culture and quipped his company was enjoying the "free publicity" that came with their association.

"Anyone who says Jarryd isn't committed doesn't know the guy. He is totally committed to that club," Black said.

"I had breakfast with [coach] Neil [Henry] before the [Roosters] game and the conversation was around how impressed he was with how Jarryd had bought in with his attitude and training.

"If I thought at any point that Jarryd Hayne was a disruptive, arrogant so-and-so, I wouldn't want to be associated with him. But that is so far from who he is."

Michael Ennis is the latest league luminary to intimate that the Titans are better off without Hayne, suggesting the club had gone "backwards" since his arrival.

The former San Francisco 49er is yet to speak publicly since the revelations of his fine, instead fuelling the fire with a series of tweets in response to the story. The dramas have only intensified the interest in his next performance, against Newcastle at McDonald Jones Stadium on Saturday.

The Titans signed Hayne to a two-year, $2.4 million deal and the fullback has a two-month deadline to activate the second season.

"In the time I've spent with Jarryd Hayne at home or with our families, Jarryd is driven more by achievement than money," said Black, whose company extended its relationship with the Titans until the end of 2019.

"He's not going to stop being a big deal. The only way he stops being a big deal is if the performances on the park don't keep stacking up to what the resume reads.

"Blind Freddie would realise that if Jarryd Hayne doesn't put the performances in, the gloss is coming off. That won't take away from what he's achieved prior.

"Clubs won't be chasing Jarryd Hayne if he is not performing on the paddock, that's the bottom line ... I'm fascinated that something that was dealt with four months ago - which happens in every other rugby league club in this country - can have such a big bearing."