Dubbed “the Road Boss” for fearlessly taking participants where most rally organisers wouldn’t dare to go, founder and organiser Jamie Lawson said this year’s rally carved a path through the heart of outback Queensland and northern New South Wales.

“Because we’re the Road Boss Rally we’re going to visit some of the most iconic places in outback Queensland and New South Wales by going the hard way,” Mr Lawson said.

“From Winton to Stonehenge, Toompine to Lightning Ridge, we’re taking 10 days to cover 4000km of the toughest back roads throughout the region – with a couple of nights at the Boulia Camel Races thrown into the mix.”

The 2017 Road Boss Rally will mark 30 years of rally organising for the Lawson family, more than a million kilometres on the road and an incredible $15m raised for different Australian charities.

Mr Lawson said the Road Boss Rally would be living up to its mantra of “driving to make a difference” by helping communities along the way.

“It’s not just about the tens of thousands of dollars that the rally participants spend in local towns, or the fact that we pay local suppliers and community groups to keep us fed and look after us,” he said.

“As we’re teaming up with GIVIT, we’re also going to be finding out exactly what’s needed by people doing it tough in the communities we visit and we’re going to help them get what they need.”

GIVIT’s CEO and Founder Juliette Wright said last year’s rally raised $250,000 for the national online giving portal.

“I couldn’t believe it when Jamie Lawson handed me a cheque – I actually had tears in my eyes,” Mrs Wright said.

“Since Tropical Cyclone Debbie and the resulting floods struck Queensland and northern New South Wales, we’ve been putting that donation to good use helping thousands of people get what they need when they need it most.”