Brett Holley, 40, is the first cab off the rank from Mt Isa, and was one of the first 4 people to jump on board for the 2018 Triathlon.

Mr Holley has previously competed in the Triathlon and says he is excited to try his hand at the tough course again.

“It was a killer last year, the headwinds on the cycle just destroyed me,” Mr Holley said.

“I wasn’t able to make the time I had hoped for. But this year I’m hoping to come back and improve on it and I’ll taking it more seriously this time around.”

Mr Holley spoke about his past experiences at the Festival, citing its challenging race and weekend activities as two of the biggest draw cards for him.

“I enjoy the races afterwards definitely. I didn’t make the rodeo that night - maybe because I had that good of a time at the races that afternoon,” he laughed.

“It’s known for being a hard race. The headwind is a killer, the heat of the bitumen is a killer, so because it’s known for being so hard there is a sense of achievement when you finish it.”

Mr Holley said the motivation to compete in the tough event came from his colleagues at work, many of whom will be competing alongside of him.

“A few of my work mates are coming out, probably about 8-10 people. They motivate each other with a bit bantering and wagering, we all give it to each other a bit.

“I think, maybe ‘team building’ not the right term, but they definitely help motivate you.”

President of Julia Creek Dirt n Dust Festival, Stephen Malone, said that it's a testament to the iconic nature of the event that loyal followers keep coming back year after year.

“It says something about the event that people want to travel to experience it. From just a few hours away to the furthest reaches of the country, we get people from everywhere,” Mr Malone said.

“It’s always great to hear the stories of people from all over who come out here and we welcome them to Julia Creek with open arms, that’s what this whole weekend is about.

“The Dirt n Dust Festival has something for everyone to enjoy.”