A BILLBOARD outside of Mount Isa welcoming travellers to the home of ‘Australia’s most ordinary rig’ has been quietly taken down.
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But the brand behind the billboard, Budgy Smuggler, is organising to get a new billboard set up.
The billboard was on the Barkly Highway around 15 kilometres east of the city near Warrigal Creek, and had been greeting visitors into Mount Isa for four months.
It has been replaced with a billboard for a university advertising its rate of graduate job success.
The ordinary rig billboard celebrated local plumber Dan Leyden’s victory in a national competition promoting the most ordinary dad-bod last year.
Brand Budgy Smuggler organised the competition and installed the billboard. It held a competition where the first 50 people to have a photograph with the billboard in their smugglers and post it on social media would win a voucher.
The first to have a photo with the billboard aside from Mr Leyden can be claimed by local rugby player Stacie Campbell.
The billboard was to be taken down in December. The brand’s favourite picture was supposed to replace the ordinary rig billboard.
A Budgy Smuggler spokesman said the brand will soon have a vote for the best picture to put on the new billboard soon.
The installation of the first billboard undoubtedly saw a lot of unsuspecting motorists witness near naked people by the side of the highway since November.
