The Mount Isa Tourism Association's annual launch took place this week at the Buffs Club, with more than 40 tourism operators and business owners attending.
Chairman Gary Murray said the annual event was a soft launch.
"We don't like to think of it as a seasonal launch because we like to think Mount Isa is a destination all year round, however the majority of tourism events happen between May and November," Mr Murray said.
"The launch is basically to keep tourism in the front of everyone's minds."
"Tourists are already coming through town so if we provide great products and everyone's friendly and we have tourism in the front of our minds then they may stay longer."
Despite the recent floods Mr Murray said tourism is growing.
"The figures I have seen have climbed three times, in general, over the last couple of years," he said.
Inspiration Entertainer and Professional Speaker Julie Cross attended the launch and told guests to 'own the vision, we all make a difference in tourism'.
She shared this positive message and one of resilience to more than 40 guests.
Ms Cross said resilience is very relevant to this community.
"This region has seen droughts, then more recently floods and may be experiencing community grief," Ms Cross said.
"We need to support each other and project positive energy onto others. It's contagious."
"What happens then is everyone gets effected by this energy and it creates enthusiasm.
"That's when people such as myself and tourists keep coming back," she said.
Ms Cross has returned to Mount Isa four times in the last four years.
"I fell in love with your town through the eyes of the locals. Although, initially when I first came here I was skeptical, but after talking to local people and business operators, I could see the passion in their eyes for this community."
"And I was won over."
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