"Meet Mount Isa" and "see the other side of Queensland" will be phrases you're likely to see and hear a lot more of in the future.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
The two catch-cries were front and centre of Mount Isa City Council's long-term vision for the tourism sector which was unveiled on Thursday February 20, at the official launch of the 2020-25 Mount Isa Tourism Development Strategy.
Council says the strategy, developed with input from Commerce North West, Mount Isa Tourism Association, business and community members, lays out a clear way forward to boost Mount Isa as a tourism destination and provides strategic direction to plan for sustainable development and marketing for the next five years.
Mayor Joyce McCulloch said the vision of the strategy was to introduce and inspire visitors to 'Meet Mount Isa'.
"This is a place where visitors can experience first-hand the true sense of an authentic Australian Outback community - and visit another side of Queensland," Cr McCulloch said.
"Council and everyone involved in the local tourism industry, can achieve great things to improve people's knowledge of Mount Isa as a tourism destination and ensure they have a fantastic experience while they're here."
The Mayor said this would encourage them to stay longer when they're here and to tell their friends and family all about their experience.
"The benefits and importance of positive word-of-mouth cannot be overstated," she said.
Among the key strategic priorities and actions in the strategy is a proposed eco glamping site at the observatory at the old Lions Camp in Lake Moondarra, tours to the Granite Mines, 4WD trails to access waterfalls, bird-watching tours and drive, mountain biking and walking itineraries.
Matt Bron, the Director of Outback and Country Queensland, Tourism and Events Queensland said this was a proactive approach to build a more sustainable tourism industry in Mount Isa.
"The tourism strategy recognises Mount Isa's wealth of untapped natural beauty, including the beautiful Lake Moondarra, local-known trails leading to waterholes, huge granite boulders, Indigenous culture and prolific birdlife and the need to build product and experience around those assets," Mr Bron said.
"It's a challenging time for tourism in Australia and I encourage everyone thinking about their next holiday to come and see the other side of Queensland in Mount Isa."
READ ALSO: New management codes for flying foxes in Qld
While you are here subscribe to our weekly email to your inbox at 6am every Friday
Derek Barry
Editor of the North West Star Mount Isa since January 2016. Prior to that, an editor at several regional southern Queensland newspapers. Passionate about telling local stories. Comes with a strange accent to due an Irish accident of birth.
Editor of the North West Star Mount Isa since January 2016. Prior to that, an editor at several regional southern Queensland newspapers. Passionate about telling local stories. Comes with a strange accent to due an Irish accident of birth.
