Last week I attended the launch of the 2020-25 Mount Isa Tourism Development Strategy at the Outback at Isa.
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This is Mount Isa City Council's long-term vision for the tourism sector which lays out a way forward for the promotion of Mount Isa as a tourism destination.
Developed with the assistance of more than 100 local stakeholders including Commerce North West, Mount Isa Tourism Association, business owners, and community members, the Strategy has been several months in the making and provides a strategic direction for Council, tourism industry stakeholders, businesses and the local community to plan for the sustainable development and marketing of Mount Isa as a tourism destination over the next five years.
Council were at pains to stress it was a collolaborative, cooperative approach.
The strategy came about following thorough and comprehensive consultation with local tourism representatives, experts and stakeholders and includes what it calls "practical, actionable ideas".
Among the key strategic priorities and actions in the strategy is a proposed eco glamping site at the observatory at the old Lions Camp in Lake Moondarra, tours to the Granite Mines, 4WD trails to access waterfalls, bird-watching tours and drive, mountain biking and walking itineraries.
There are some great ideas in there and I hope they all come to fruition though they will money and vision to carry through.
Matt Bron, the Director of Outback and Country Queensland, Tourism and Events Queensland said this was a proactive approach to build a more sustainable tourism industry in Mount Isa.
"The tourism strategy recognises Mount Isa's wealth of untapped natural beauty, including the beautiful Lake Moondarra, local-known trails leading to waterholes, huge granite boulders, Indigenous culture and prolific birdlife and the need to build product and experience around those assets," Mr Bron said.
"It's a challenging time for tourism in Australia and I encourage everyone thinking about their next holiday to come and see the other side of Queensland in Mount Isa."