Global brand Kind Is Cool's founder Amber Wilkinson has found a new collaboration in Mount Isa which not only look good but bring awareness and education to both children and adults.
The Cungelella sisters, Glenda McCulloch, Jaunita Doyle, Dale Bruce and Cheryl Perez, are proud Indigenous Women and sisters who tell the stories of their Kalkatungu homelands through their artwork.
Amber saw the Cungelella sisters working with another brand and fell in love with their art and social media. "With the events of the last year and the prevalent conversation related to racism, I saw an opportunity to collaborate, reached out and they agreed." Amber said.
"After chatting to Glenda, I also learned that her five-year-old son Levi paints and I loved the idea of getting him and his cousins to do a kids t-shirt design as part of the collection too."
Not only did Amber see this collaboration as a way of opening up the conversation about Indigenous culture, she also knew it was a way she could inspire not only her two boys but all children. Amber's eldest son, Chet, traveled with her to Mount Isa last month for a photoshoot for the collection that will be released on May 14.
"I believe the key to change is education, and I hope I can do it with this collaboration. After meeting the girls and their families I realised that I need to do more, that we all need to do more. I hope that this collection starts conversations with children and adults, so we can educate each other and more importantly ourselves," Amber said.
The children's design has U shapes which represents people sitting while the adults design represents the land they are connected to.
"This is our tribe, we come in all shades, but most importantly what is being portrayed here is that we should embrace the colours of all humanity like children do, who see no colour, just kindness, love and friendship." the Cungelella Artists said.
"The title of this piece is Kalkatungu country. We paint our traditional homelands heavily focusing on the landscape because it is very special to us, this country is where our father and our mother call home, we were raised here and it's where we are raising our children also."
For this collaboration they will donate $2 from each tee sold to Gunawirra, a charity established to support Aboriginal and Torres Strait Islander mothers, carers, children, families and communities to break the cycle of hardship.
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