TAB is the naming rights sponsor of the 2019 Birdsville Cup following its inaugural sponsorship of the race in 2018.
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The deal follows an announcement from Racing Queensland earlier this year to expand Queensland country TAB offerings, which now sees the 2019 Birdsville Races set to become a fully funded country TAB meet for the first time.
Prizemoney for the 13-race program increases to a record $233,500 - up 14 per cent from the total purse in 2018 and the first time prizemoney will be awarded to all top-10 finishers.
The TAB Birdsville Cup will again award $40,000, while the carnival's feature sprint - the Road Tech Marine 1200m Open Handicap - will increase to $25,000.
TAB will be onsite at the Races and punters across Australia will also be able to experience the 'Melbourne Cup of the Outback' from their own homes, thanks to a renewed national telecast deal between the Birdsville Races and Sky Racing.
Birdsville Race Club's Gary Brook said they were thrilled to have TAB and Sky Racing on board.
"We have built upon both partnerships from 2018 and to elevate the event offering for jockeys, trainers and punters nationwide," Mr Brook said..
"Distance and location are no longer barriers to being able to watch and bet on 'The Melbourne Cup of the Outback'."
The Birdsville Races are on September 6-7.
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