Mount Isa City Council has launched a new advertising campaign promoting Mount Isa as a “city of opportunity”.
Three related videos have been produced for the campaign promoting various aspects of Mount Isa’s lifestyle which will be shown on television.
Council said the videos have been designed with one thing in mind, “to inform as many people as possible of all of the wonderful investment, business, work and lifestyle opportunities that our great city offers.”
The campaign comes with a new website www.discovermountisa.com.au which Council is saying has “everything you need to know about our great city.”
The website is aimed to be a “one-stop shop” with information about the names and contact details of local playgroups, restaurants and hairdressers, to job vacancies and recreational facilities and opportunities in the area.
Lauching the videos at the Civic Centre on Tuesday Mayor Joyce McCulloch said they were proudly promoting Mount Isa as a mining city.
“We’ve still got a lot of untapped minerals out there,” Cr McCulloch said.
“This council has worked closely with the Minerals Council of Australia and have collaborated on two projects, AMCA (the Australian Mining Cities Alliance) with Broken Hill and Kalgoorlie, and the Tennant Creek Mount Isa Cross Border Commission.”
Cr McCulloch said this type of collaboration was vital to the city’s prospects.
“What we are doing is very strategic to the future of Mount Isa,” she said.
What we are doing is very strategic to the future of Mount IsaJoyce McCulloch
“We’ve had some exciting developments lately particularly around real estate but we have a good future.”
Mount Isa City Council hope to reach three million people with the television campaign.
Over the next few months, a 30-second advertisement will be broadcast on TV stations in Queensland, the Northern Territory and parts of regional New South Wales, South Australia and Victoria.
Cr McCulloch said she hoped this campaign would inspire people to find out more about the city of Mount Isa and, eventually, invest or live here.
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