THE beauty of the North West will be put on show through social media after an Outback Queensland Tourism Association (OQTA) visit to the region.
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In an attempt to encourage more people to visit the outback, three of the country’s leading travel Instagrammers visited the North West in a short trip to photograph content and meet the characters of the region.
Tilma Group managing director Linda Tillman said the team travelled from Mount Isa to Lawn Hill and through Julia Creek to stop in at the Julia Creek Dirt n Dust festival.
“It is a marketing project to gather content and to share the road trip to let people know it isn’t hard to travel in outback Queensland,” she said.
“The idea was we would do a road trip around the Dirt n Dust Festival to gather more content in the North West for ongoing promotions.”
Ms Tillman said it was a unique opportunity to access more photos, capturing characters, along with destination and event-based content.
Visual storytellers via digital/social media such as Garry Norris said Lawn Hill and Adels Grove were highlights of the trip.
“The contrast of landscapes and the fact that there is a hidden oasis amongst the beautiful red landscapes, along with swimming in Lawn Hill Gorge and enjoying a guided tour with Rod from Adel’s Grove, was something special,” he said.
Reichlyn Aguilar, also a visual storyteller through digital/social media, said she loved the chance to see clear night skies of the outback.
“I loved seeing the Milky Way in the outback,” she said.
“We found a spot on the way back to town from Lake Moondarra and took star trail shots and videos. It’s great to see so many stars so close to the city.”
Freelance photographer Andrew Tallon said he started snapping away on his flight into Mount Isa.
“I loved seeing the outback from the air as we flew in to Mount Isa from Brisbane,” he said.
“You just don’t get the rich reds, the mountains and plains and the spotted greens and rivers anywhere else.”
The images will be shared among the trio’s combined audience of more 160,000 social media users.
General manager of OQTA Peter Homan hoped it would to encourage more visitors to outback Queensland through social media.
“The statistics speak for themselves – we can no longer ignore social media,” he said.
“I am really excited about the work we are doing with social media influencers, and can see how it will assist Outback Queensland with its brand positioning.”
“By investing in this activity we will make more potential visitors aware of what we have to offer in outback Queensland.”
“We aim to inspire them enough that they will forget about another coastal short break and instead visit the real Australia and people in outback Queensland.”
According to Marketo the average user spends two hours and 25 minutes per day on social media, and more than 758 million photographs are shared every day.