Mount Isa Mines has published the final edition of their monthly newsletter Mine to Market as they move to digital communications.
The Quarter 1 2019 edition, published May 1, is the final edition of a newsletter that under two different names has served Mount Isa's largest employer for 72 years.
Initially known as Mount Isa Mines Magazine and then quickly shortened to "Mimag" it was first published in 1947 and went for 299 editions before being renamed in 1996 to Mine to Market which published a further 161 editions.
In a final editorial jointly signed by the chief operating officers of Glencore's copper assets Australia (Mike Westerman) and zinc assets Australia (Greg Ashe) they said the final edition of Mine to Market represented "the bitter-sweet end of an era" as they moved towards digital publication.
"For more than 70 years Mine to Market has been bringing readers from across Queensland, Australia and the world the latest from our north Queensland operations (and) serves as a record for the discoveries, innovations, characters and visionaries that made Glencore's operations across the great north west what they are today," Mr Westerman and Mr Ashe said.
The COOs said the magazine covered visits from royalty and icons of the Australian political landscape, to technological developments like the IsaSmelt, IsaMill, and Jamieson Cell that have changed the face of the minerals industry the world over.
"Mine to Market has gifted us with a portal to the past, allowing us to reflect on our rich history as an economic powerhouse for the state of Queensland, as we take the next steps into our exciting future as a key player in a diverse, dynamic and truly global natural resources company," they said.
MIMAG editions from 1947 to 1996 are available on Trove and the first edition in September 1947 doubled up as the parish pump news of the town with news about births, bowling results, the weather and the hospital ball among other tidbits.
The Mine to Market newsletters have also been digitised since 2007.
But now Mount Isa Mines said their three-yearly community attitudes survey overwhelmingly told them a printed magazine no longer satisfies their appetite for up-to-the-minute information about the business.
"Instead, our audience is now turning to online media outlets and social media feeds for the latest news," the company said in the final publication.
"By redirecting our efforts in the digital media space, we are ensuring you will continue to receive the same interesting updates from our sites but with greater immediacy and the potential to reach a far broader audience."
Glencore said they would continue to post information on their website and on social media.
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