Bell and Moir Toyota have shown their support for tourism in Mount Isa by supplying Outback at Isa with new loan vehicle, customised to represent the significance of Riversleigh Fossil Centre.
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The new Toyota Rugged X Hilux is ready to hit the outback roads with the eye-catching design promoting Mount Isa and the North West as a premier tourist destination.
The design features some of the ancient animals known to the region and displayed at Riversleigh Fossil Centre within Outback at Isa, which is currently undergoing exciting major upgrades to enhance the Riversleigh experience for visitors and locals alike.
Dealer principal of Bell and Moir Toyota Lee Pulman is a passionate outback tourism supporter, with 2019 being the fourth consecutive year of loaning a car to Outback at Isa for tourism promotion opportunities.
"At Bell and Moir Toyota we take great pride in supporting everything local and we live by our slogan - locals supporting locals," he said.
"Outback at Isa is promoting our great region and having our Hilux Rugged X out there certainly helps that, and we are proud to be helping in this way."
The vehicle will be seen throughout Mount Isa and the North West throughout the next 12 months, maximizing tourism marketing opportunities and showing off the city's wonderful Riversleigh assets and Outback at Isa.