Yes, there is a bit of a wind-chill factor but no self-respecting Irishman has any right to get cold in sub-tropical Australia.

But there you have it, and as I rugged up against the cold on my walk into the city on Monday morning I couldn't help but notice reminders of the North West wherever I went.

That's because every bus stop in town is advertising the new series of Survivor Australia which premieres on Channel Ten this coming Sunday evening.

I'll have to admit I'm no fan of Survivor or any of those programs in the reality TV genre but I will have to tune it to watch this series, entitled "Brains v Brawns".

Not that I've got skin in that particular game, and uncharitable people will say I have neither, but I simply can't wait to see the Cloncurry locations where the series was shot.

It was fantastic news for the town - and the wider region - when in February the state government and TV company Endemol announced Cloncurry would host season six of the very popular series.

It was hoped at the time it would inject an estimated $14.6 million into the state's economy and create approximately 150 jobs for Queensland crew.

They began filming in April at Chinaman Creek Dam and properties around the area and the town was buzzing with contestants and workers from the show for a couple of months.

At that time Cloncurry Mayor Greg Campbell expected up to a $5 million boost to the local economy.

By the time it all wrapped up in end June Cr Campbell was not to be disappointed and his estimate proved right on the money.

"Just on (postcode) 4824 businesses it's just shy of $5 million in Cloncurry," Cr Campbell said.

"And that doesn't include the hire car companies, the fuel companies whose head offices are away but that money still turned over in Cloncurry."

The brand recognition factor for Cloncurry and Outback Queensland will only increase once it hits the screen.