The organisers of the Mount Isa Mines Rodeo have launched a brand new event series for Outback Queensland.
"Road to Rodeo - An Isa Rodeo Experience" will bring a taste of the legendary Mount Isa Mines Rodeo experience to regions across Queensland, including rodeo action and live Rodeo Rock, with Longreach the first in the series to kick off on Saturday April 30 and Sunday May 1, 2022.
The series aims to create four new annual rodeo events across Queensland by 2024, representing a long-term economic injection to the state of over $4 million.
Isa Rodeo CEO Natalie Flecker said Longreach was the perfect first location as a proud rodeo-loving region, is home to the Stockman's Hall of Fame with a long rodeo and camp drafting history.
"As we re-open borders and re-connect with Australia's own backyard, Road to Rodeo Longreach is set to be one of the must-attend events of 2022, and a new annual event on the calendar," Ms Flecker said.
Road to Rodeo Longreach was launched at Parliament House in Brisbane on Tuesday with budding Mount Isa poddy calf and mini-bull rider, Byron Kirk (eight) and his cowgirl sister Willow (six) stealing the show with their line-dancing and his whipcracking.
They were joined by 2021 Mount Isa Mines Rodeo Open Bull Champion Troy Wilkinson and rising country star James Johnston, who is set to perform at Longreach in 2022.
Road to Rodeo Longreach features a full rodeo competition, the Rodeo Rock concert on Saturday evening with a knock out line-up of Australia's leading country performers, food & wine, low 'n' slow BBQ from the Shank Brothers, Brown Brother's Proseccos Paddock (wine tasting), markets and sideshow alley, a local talent stage, competitor meet and greets, cooking demonstrations, bush poetry and more.
A full rodeo schedule includes the Bull Ride (Open, Over 40s, 2nd & Junior Division), Saddle Bronc (Open & 2nd Division), Bareback (Open & 2nd Division), Rope & Tie (Open), Steer Wrestling, Team Roping, Ladies Barrel Race, Ladies Breakaway Roping and Mini Bull Rides.
The Longreach Showgrounds and Rodeo Arena will host the two-day ticketed event.
Ms Flecker said the event built on a 60 year Mount Isa tradition.
"In 1959, a group of passionate Rotarians with an intrinsic sense of potential formed Isa Rodeo with a vision to put the remote town of Mount Isa on the map and raise funds for local charities," she said.
"Over 62 years of whip-cracking vision and dedication, this event has evolved into one of legendary status globally. Labelled as one of the most electrifying events in the country, the Mount Isa Mines Rodeo is on the bucket list of many, has won numerous awards and generated millions of dollars in economic benefit to Mount Isa, Outback Queensland and Queensland, and now, it's time to take this experience state-wide and develop, champion and share it across Queensland. This is what Road to Rodeo is all about."
The 2022 Mount Isa Mines Rodeo is on the weekend of August 11-14, 2022.
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